For those of us who did not go to Harvard Business School, the next best thing we can do is to access the ideas that have been hatched from that school. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today’s professionals need to stay competitive in a fast-moving world.
Whether the economy is booming or in a recession, self-employment or entrepreneurship becomes an option either by choice or necessity. How does one learn from the experience of others who have done it? How about reading a book? This book has 8 chapters written by different authors on the subject of entrepreneurship. Beginning with the basics of writing a business plan, this in-depth guide moves on to cover sophisticated topics such as navigating the world of venture capital funding and turning technological innovations into successful marketplace realities.
Several examples or case studies of successful businesses make the book a really interesting read. Whether you are a new start-up or growing business, there are practical tips to guide entrepreneurs on all aspects of business including writing business plans, finance, marketing, human resources, and operations. A must have book for all business entrepreneurs from the Harvard Business School Press.
Short excerpt:
“Seven principles are basic for successful startups; Get operational fast; look for quick breakeven, cash generating projects; offer high value products or services that can sustain direct personal selling; don’t try to hire the crack team; keep growth in check; focus on cash; and cultivate banks early.”
